Award Categories

This year the TAMIs have five award categories for you choose from plus a sixth optional category for 2022 (Best TV Team (Buying of Planning) Of The Year) .  As always, the TAMI judges will award a Grand Prix chosen from the winning campaigns in each category and other special awards for particularly deserving entries may be presented at the ceremony.

To enter a campaign the TV activity must have taken place largely within the calendar year January to December 2021, although it can spill over either side of that period to an extent.
For ‘Best ongoing use of TV’ category, the period is a minimum of two consecutive calendar years, one of which must be 2021.

THE AWARD CATEGORIES

BEST USE OF INNOVATION

  • This category looks beyond simply great TV planning and buying to focus on the creation of new ideas and new ways of doing things. This can cover any element from sponsorship, to new TV technology, live ads & events, contextual advertising, content creation, multi-screening and video on demand. All these clever uses of technology are liberating TV and adding new dimensions every year.
  • Entrants must explain how they used one or more of these “non spot” TV elements in a new way to good effect.
  • Maximum word count 2,000

BEST USE OF TV SPONSORSHIP

  • TV programmes are the reason TV advertising works so well. Aligning a brand to existing programmes – or even to seasons, dayparts and channels – is an excellent way to deliver many brand objectives.
  • Tell us why you have chosen this particular TV property to sponsor and how you have amplified the relationship through TV and other marketing (ie  product placement, licensing, promotions, prizes etc)
  • Maximum word count 2,000

BEST USE OF TV TO DRIVE A RAPID RESPONSE

  • TV advertising intended to prompt an action, such as calling a phone number or visiting a website, or a call to purchase a specific product in a limited time frame – is still among the most popular marketing channels. 
  • Creativity, amazing execution and most importantly real results and impact are key to this submission
  • Maximum word count 2,000

BEST USE OF TV ON A SMALL BUDGET

  • While TV budgets can sometimes be many thousands of euros, TV is often the best media choice when your budgets are more modest too.
  • This category is for 2021 campaigns which spent less than €25,000 (gross) total media spend on all forms of TV (from linear and VOD spots to sponsorship or product placement). This budget must reflect your TV spend for the entire year, not just an isolated part of a larger campaign.
  • The planning choices you make within a limited budget can be more critical to success; those decisions and your ingenuity will be rewarded.
  • Maximum word count 2,000

BEST ONGOING USE OF TV

  • TV keeps delivering value years after campaigns have aired, so consistent TV advertising can produce exponential returns
  • For this award, entrants need to tell us how they have used TV over two or more years for their brand; how the activity has evolved to produce the best results, and what learnings from each year were taken forward.
  • Entries must feature broadcast TV in every calendar year over the period featured (including the most recent calendar year, 2021)
  • Maximum word count 2,500

OPTIONAL CATEGORY FOR 2022- BEST TV TEAM (Buying or Planning) OF THE YEAR

With TV advertising proven to deliver the majority of a brand’s marketing-generated profit, being a TV planner/strategist or buyer is a role which carries enormous responsibility for a brand’s success. This exceptional team will have demonstrated that they are committed to innovative TV planning and to exploring and exploiting the world of opportunities that TV in all its forms now offers. Their approaches to TV planning and/or buying will have achieved impressive results for their clients. From helping brands on to TV for the first time to developing sophisticated AV planning systems, to creative collaborations with broadcasters, this team has consistently got the best out of today’s TV. To enter*, you just need to tell us – in 500 words – why you and your team  deserve to win this award

*You must complete an entry for one of the 5 main TAMI categories in order to enter and be considered for the Best TV Team of the Year Award

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