Since September 2017 the TAM Ireland A/V Data Solution has been available to all subscribers to the TAM Ireland data. The 2018 Data Solution was released in December 2018.
The A/V Data Solution provides a picture of A/V consumption by device and format, incorporating both in-home and out-of-home viewing. Data is provided on average daily, weekly and monthly reach by device and format, and incremental reach x format along with average daily minutes. The data includes both individuals from TV Households and from All Households and covers 17 demographics. The tool gives clear data on where and how different the demographics are consuming A/V content.
We have put together a quick video to show you how the tool works and how you can use it to make a total A/V media campaign more efficient.