Welcome to The TAMI Awards -Ireland’s TV Planning Awards
The TAMI TV Planning Awards celebrate brilliantly effective uses of TV and the people behind them and the winners were announced at a sun soaked ceremony on May 15th! The Grand Prix winners Zenith (part of Core) won €100,000 of airtime for their client National Broadband Ireland (NBI)!
Take a look at all our very deserving winners below and watch their winners videos. You can also click on entries to read their case study.
The winners were chosen by our panel of judges headed up by our new Chair for 2025-Graham Taylor.
You can view all the photos from the day here
GRAND PRIX WINNER receiving €100,000 of TV airtime
WINNER: Zenith (part of Core) and National Broadband Ireland (NBI): The Broadband Angelus
BEST TACTICAL USE OF TV
WINNER: Zenith (part of Core) and National Broadband Ireland (NBI): The Broadband Angelus
SHORTLIST: Dentsu Ireland and PTSB: PTSB How an Olympic Team Effort Created Sponsorship Gold
SHORTLIST: OMD and Virgin Media Broadband: TV Advertising: The Secret Sauce That Took Virgin Media’s Broadband Sales from Couch Potato to Record Highs!”
SHORTLIST: Zenith (part of Core), Core Sponsorship and Flogas: Flogas: The Energy Behind Team Ireland
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BEST TV STRATEGY
WINNER: Zenith (part of Core), Core Sponsorship, Virgin Media Television and McDelivery: McDelivery & AV, a Recipe for Success
SHORTLIST: PHD Media and The GAA: Winning Hearts and Seats with TV
SHORTLIST: Spark Foundry, part of Core and LiveScore Bet: Beating the odds with AV!
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BEST ONGOING USE OF TV
WINNER: OMD and Brady Family: Brady Family – The cHAMpions, 2 Years Running!
SHORTLIST: Havas Media and KIA: KIA | Electrifying TV & The Drive To Top 5
SHORTLIST: Spark Foundry and Yuno Energy: Yuno Energy
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BEST USE OF INNOVATION
WINNER: PHD Media, Virgin Media Solutions and Guinness: Guinness: Kicking off a New Standard in Accessibility
SHORTLIST: 4Sales Ireland/Medialink: 4Sales Ireland/Medialink – The Most Accessible Ad Breaks Ever
SHORTLIST: Sky Media and WHOOP: WHOOP and Sky Voice Activated Advertising
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BEST USE OF TV SPONSORSHIP
WINNER: Starcom (part of Core), RTÉ and Allianz: How Allianz Ireland “Beat The Best”
SHORTLIST: Dentsu and Heinz: It Has to Be Home and Away
SHORTLIST: Zenith (part of Core), Core Sponsorship, Virgin Media Television and McDelivery: McDelivery & AV, a Recipe for Success
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AV PLANNER OF THE YEAR
WINNER: Sarah Flannery: OMD
SHORTLIST: Darragh Cleary: Dentsu
SHORTLIST: Michael Robinson: Core
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AV TEAM OF THE YEAR
WINNER: 4 Sales Ireland/Medialink: 4Sales Ireland are Altogether Different
SHORTLIST: Core: Game Changers: How Core Video Conquered 2024’s Biggest TV Moments
SHORTLIST: Omnicom Media Group: AV Team of the Year OMG ”No, no limits, we’ll reach for the sky”
SHORTLIST: Virgin Media Television: Virgin Media Television – The Move to Digital First
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BROADCASTERS CHOICE AWARD
WINNER: Ellen Kelliher Core