TAMI Awards: Winner-Best Ongoing Use of TV and GRAND PRIX: Lidl and Mediaworks "The role that TV plays in a brands’ evolution: from functional advertising to emotional brand building.."
Welcome to our ever-expanding library of inspiring TV advertising case studies. We have two sources for this library: winners and shortlisted entries of the TAMI Awards and also ADFX Award winners (thanks to IAPI) . The ADFX Awards are based on proven impact, and honour the most effective advertising campaigns that appeared in the Irish market. The TAMI Awards are held to recognise and celebrate inspired uses of TV and to celebrate the best in TV planning. Happy reading!
TAMI Awards: Highly Commended-Best Ongoing Use of TV: Wavemaker and Bord Bia "Quality Matters when you are talking about Quality"
TAMI Awards: Winner-Best Use of TV and.....McCann Manchester and Aldi "Using TV as the linchpin of a hugely successful integrated communications plan."
"We had to maintain a significant TV presence. New news campaigns boost TV ROI– we needed to focus on using TV to tell the big news for launch, not get bogged down in the detail of product offers. An increase in the weight of VOD increases the impact of TV spend – we un-weighted significantly for our launch campaign, and incorporated bespoke executions to optimise view-through rates." (2016 Virgin Media launch)
"Our strategy called for a brand response media strategy. We needed the power of TV to alter category perceptions and brand perceptions so PhoneWatch reversed declining sales by using a powerful combination of primarily TV and digital." (2016 Phonewatch)
"A heavyweight, high-impact AV strategy was developed to land the new brand identity quickly with consumers. Sixty-second commercials dominated the key terrestrial TV stations as well as their accompanying players. The TVC had the highest brand ad cut through on record across 31 brand ads tested by Red C." (2016 Eir)
"The campaign was spearheaded by a high-energy 60-second TV ad, crafted to challenge preconceptions and to emphasise different and surprising aspects of Ireland as a destination." (2016 Failte Ireland)
"At least 92% of the adult population in Ireland saw our launch ads on TV over the 5 weeks at least once, with a further 1 million impressions on VOD." (2016 Supervalu)
"Media needed to articulate these thoughts and TV was the perfect device for creating moments from which viewers could talk about and share their own memories of the brand." (2016 Cuisine De France)