TAMI Awards: Winner-Best Use of TV and.....McCann Manchester and Aldi "Using TV as the linchpin of a hugely successful integrated communications plan."
Welcome to our ever-expanding library of inspiring TV advertising case studies. We have two sources for this library: winners and shortlisted entries of the TAMI Awards and also ADFX Award winners (thanks to IAPI) . The ADFX Awards are based on proven impact, and honour the most effective advertising campaigns that appeared in the Irish market. The TAMI Awards are held to recognise and celebrate inspired uses of TV and to celebrate the best in TV planning. Happy reading!
TAMI Awards: Winner-Best Newcomer-O'Donnells Crisps and Vizeum. "Creative use of TV sponsorship to deliver increased brand awareness and sales."
SHORTLIST: BEST NEWCOMER-Brancott Estate Flight and Core Sponsorship "Creative use of TV sponsorship to deliver increased brand awareness and sales."
"Media approach: our focus was on impact channels –high impact, longer length TV; large format outdoor,high impact digital and press." (2018 Lidl)
"We had to maintain a significant TV presence. New news campaigns boost TV ROI– we needed to focus on using TV to tell the big news for launch, not get bogged down in the detail of product offers. An increase in the weight of VOD increases the impact of TV spend – we un-weighted significantly for our launch campaign, and incorporated bespoke executions to optimise view-through rates." (2016 Virgin Media launch)
"A good TV ad with a compelling and distinctive message can move a nation in a way few levers of business can." (2016 Bord Gais)
"TV! It works!! Research told us that TV that was the medium that was driving the highest cut-through and recall versus other media. Naturally we continued to use it into Phase 3." (2016 Deep River Rock)