Find out all you need to know about the latest statistics and trends on TV in Ireland.
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Providing precise viewership data and promoting the power of television with a commitment to excellence, vision and adaptability.
This meta-analysis from 2015 provided a ‘line in the sand’ for the Irish marketing /media community to help build up a book of evidence about the power and value of advertising in Ireland. This meta-analysis of 106 case studies demonstrated a relationship between investment in advertising and increases in value market share. Value market share is a powerful metric to demonstrate the commercial return of advertising and it can be a strong metric that can be understood by CEO’s and CFO’s.
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