Plannervision 2020 – Sinead Cosgrove Dunnes Stores

Opening Plannervision 2020, Sinead Cosgrove- Head of Brand Planning at Dunnes Stores who spoke about the importance of TV for Dunnes Stores both in the short-term and the long-term. Sinead also spoke about measuring results and the importance of using evidence as opposed to anecdotes and how for Dunnes Stores “TV supercharges other media”.