The Global TV 2021 Research Deck-A single databank about the power of TV Advertising

The Global TV Group has released its Global TV Deck for 2021 – showcasing how TV drives business outcomes.

The databank gathers research summaries from various countries and covers critical studies such as “The Halo Effect: TV As A Growth Engine” (VAB/Effectv), “Not all reach is equal” (Screenforce DACH/Karen Nelson-Field), “TV Drives Advertising Effectiveness that Lasts” (Accenture/thinktv Canada), “Profitability: The Business Case for Advertising” (Thinkbox/Ebiquity/Gain Theory).

This brand-new research collection is indispensable for marketers seeking to make the most informed decisions regarding their ad investments – illustrating how TV drives business outcomes and provides them with the best leverage for their marketing activities.