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TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures demonstrating TV’s resilience and strength as an advertising medium, with the recently formed Global TV Group a new unified voice for TV.
‘The Global TV Deck’ features figures from an initial 19 countries. It is designed to meet the needs of advertisers who are eager for transparent, reliable data and fresh insights. Major players in the TV industry are exchanging data and technical expertise to create this valuable databank for advertisers and remind them of the continuing importance of TV. It will be updated annually with fresh data.
Areas covered in the new global databank include TV’s reach, popularity, resilience, trust and impact, and effectiveness. You can look through the sides or download them directly with the links below.
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