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Irrespective of the communication task, we know that delivering greater impact, and growing your share of eyeballs, still remains a key objective for advertisers. The right kind of media channel interactions can do just that, but without TV in your media mix, it can leave you short of creating enough impact to influence those eyeballs.
So for the latest phase of their Benchmark Series, ThinkTV in Australia, in association with Macquarie University and Kantar Research, investigated how media channels work together and how certain media are crucial for other media to be effective. The research revealed that Total TV continues to perform strongly in all areas of media interaction. It is not just effective on its own, but it enhances the cross-channel impact and performance of the rest of your media mix.
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