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New research from Think TV in Australia as part of “The Payback Series” examines the ability of media to optimise campaign return on investment (ROI).
The latest edition of the Payback Series, an Australian-first study analysing the campaign performance of 60 brands with a collective annual turnover of $23 billion and an annual media spend of $450 million, has found media return on investment (ROI) is improved when brands consider time frames for return on investment in their campaign planning and quantifies potential media-driven sales squandered for those that don’t.
The most recent tranche of the Payback research was conducted in partnership with GroupM and global marketing effectiveness consultancy Gain Theory with five tranches of the study conducted to date.
Findings of the research include:
You can download the deck at the below or access the full study on the ThinkTV website
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