Irish TV Broadcasters join forces

Irish TV Broadcasters join forces under TAM Ireland to launch extensive campaign to promote the effectiveness of TV advertising

Campaign goes live Monday, November 18th across RTE, Virgin Media Television, TG4,  Sky Media, Viacom, Channel 4 and eir Sport channels

Irish TV broadcasters, in association with TAM Ireland, are launching a new campaign to celebrate and promote the continued power of TV advertising as the most effective medium for brand building. The ad pays affectionate tribute to some of the most iconic and unforgettable TV commercials from major national and international advertisers who have grown their brands on television.

Following a competitive industry pitch, the ad was created by “Red Hot Creative”, Virgin Media Televisions’ in-house creative agency and directed by multi-award winning director Ian Power.

The ad will be screened across all broadcast channels represented by TAM’s shareholders – RTE, Virgin Media Television, Sky Media, Viacom, Channel 4, Eir Sport and TG4.

The campaign launches on Monday November 18th across 49 TV stations from 7.30pm and will run for three weeks initially with further bursts planned for early 2020.

Jill McGrath CEO TAM Ireland: “At TAM, we obviously believe in the unrivalled power of TV to build brands. Time and time again, research studies show that TV is by far the most effective medium at brand building and delivering return on investment, with industry leading, transparent research to support it.  We’re delighted our shareholders have invested to make this possible. I’d also like to thank all our wonderful participating advertisers for allowing us to feature them in this ad.”

Commenting on the campaign, Deirdre Macklin, Head of Marketing & Red Hot Creative: “We are delighted to have partnered with TAM Ireland on such a fantastic brief. We know first-hand just how potent TV is in building big brands.”