Panel Discussion:Media Auditing – measuring what’s easy or measuring what matters?”
The morning finished with presentations, followed by a client panel discussion on media auditing featuring FM Marsh- CEO of Ebiquity Marsh, Vivienne McKechnie-Partner in PT78, John Dunne-Director Ignite Digital and Nick Fletcher-Director of Media Insights at Core.
The lively panel discussion covered items such as the importance of auditing, if the focus of audits is moving away from retrospective cost and quality comparisons, what auditors do, and the focus on measuring what you should and not what you can.
A special thanks so all our speakers and contributors who came together for a great day of information and insights on today’s Television landscape. Through entertaining talks and discussions they offered a lot of food for thought for all those in attendance.
All images from the morning can be viewed here on our Flickr page