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The latest edition of the Payback Series (an Australian-first study analysing the campaign performance of 60 brands with a collective annual turnover of $23 billion and an annual media spend of $450 million) has found media return on investment (ROI) is improved when brands consider time frames for return on investment in their campaign planning and quantifies potential media-driven sales squandered for those that don’t.
Findings of the research include:
To read this full piece of research from Think TV, Group M Australia and Grain Theory click here
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