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The unrivalled ability of television broadcasters to reach the Irish population at scale is well known, and these opportunities to communicate with the Irish public have only been enhanced by the availability of broadcasters’ own video-on-demand (BVOD) services.
Advertisers, agencies and broadcasters need industry tools to be able to confidently plan delivery of BVOD alongside linear campaigns, and in response to this need TAM Ireland have developed the BVOD Planning Tool.
TAM Ireland commissioned RED C to undertake an in-depth measurement of usage across platform type, this online research was conducted with a nationally representative sample of 4,983 ROI adults aged 15+. Nielsen’s data science team then fused this data with TAM panel data and Establishment survey data to create the TAM Ireland BVOD planning tool
The tool can be used to calculate Total Broadcaster TV (live, recorded and BVOD) reach and average minutes across TV sets, tablets, PCs and smartphones, for 17 audiences in total.
The Planning Tool is available to all registered agencies and broadcasters and can be downloaded by logging into the Client Area section of our website
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