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TAM Ireland along with Nielsen have been building a Total Video Panel that represents the viewing activity across All Devices and All Services in TV Households with a Fixed Broadband Connection.
The collected data is based on actual viewing activity and the viewing is metered in 450 households, across all devices in the household.
This is a very exciting development for the industry and the findings from the first 6 months of this year reveal the viewing habits of the nation across all video for the first time.
The top line findings are that:
The broadcasters outperform all other video services including Netflix, Disney + and You Tube in terms of time spent viewing. This isn’t surprising given the live sports, news, drama and entertainment shows produced everyday by broadcasters, delivering their content in a myriad of formats and across all devices to meet their viewers’ needs.
Please note that one member in agency/broadcaster has access to this data via the Nielsen/Arianna portal. The slides with the above information can be found on the client section of our website
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