The TAMIs-Ireland’s TV Planning Awards 2024
Winners Revealed
Take a look at all our very deserving winners below and watch their winners videos. You can also click on entries to read their case study.
The competition, that rewards and celebrates brilliant uses of TV, was judged by our panel of industry experts where the Grand Prix winner won €100,000 worth of TV airtime for their brand.
Full list of winners for TAMI Awards 2024:
BEST USE OF TV SPONSORSHIP
- WINNER: OMD working with SSE Airtricity and DIY SOS: SSE Airtricity and DIY SOS – Building A Greener Future Together
- SHORTLIST: Core Sponsorship & Spark Foundry working with Cadbury: Cadbury – Sponsors of 2023 World Cup on RTÉ
- SHORTLIST: PHD working with Baileys and RTÉ Media Sales: “Douze Pointe” for Baileys
- SHORTLIST: Core Sponsorship & Zenith & RTÉ Media Sales working with Londis: Londis – Proud Sponsors of Ireland’s Fittest Family
BEST USE OF INNOVATION
- WINNER and OVERALL GRAND PRIX WINNER: EssenceMediacom working with Boots: Boots Gets Ready With TV & Tik Tok Live!
- SHORTLIST: Spark Foundry working with KFC: How AV Fixed a Leaky Bucket
- SHORTLIST: 4 Sales/Medialink: 4 Sales Agency Portal – A Market First Innovation
BEST ONGOING USE OF TV
- WINNER: PHD working with Diageo: Never Settle
- SHORTLIST: Starcom and Core working with SuperValu: Supervalu Sustainability & Tidy Towns
BEST TACTICAL USE OF TV
- WINNER: PHD Media working with Baileys: “Douze Pointe” for Baileys
- SHORTLIST: Core & Starcom working with BYD: BYD The biggest car brand you’ve never heard of
- SHORTLIST: dentsu working with Vodafone: Vodafone – Rugby RWC 2023
BEST TV STRATEGY
- WINNER: Zenith working with Irish Life: Better Thinking, Better Targeting, Better Tactics – A Better TV Strategy with Irish Life
- HIGHLY COMMENDED: OMD working with Aer Lingus: Aer Lingus Brand “Love is in the air” time.
- SHORTLIST: Spark Foundry working with 48: Dialling Up Success with 48’s Good Call
- SHORTLIST: Spark Foundry working with Aviva: Protecting the Base
AV Team of the Year
- WINNER: Omnicom Media Group: OMG #KeepAVSexy
- SHORTLIST: Core: Transforming Partnerships: Redefining the AV Status Quo. Core Investment
- SHORTLIST: 4 Sales Ireland/Medialink: 4 Sales Ireland – Our 2023 Sales Story
AV Planner of the Year
- WINNER: Carol Holmes dentsu
- SHORTLIST: Michael Robinson Core
- SHORTLIST: Sarah Flannery OMD
