It’s been a very strong start for TV advertising in 2022 with total revenue up 12% yoy to €62.8m
This is on the back of a strong 2021 as investment in TV continues to flourish.
The solid growth in revenue is driven by TV’s continuous ability to deliver rapid reach to a mass audience.
The average weekly reach** of commercial TV in Q1 was 79.2% for Adults, 75.5% for 25-44 years and a whopping 82.6% of all Housekeepers with kids viewing each week.
The average Irish adult spent 2 hours and 52 mins viewing* TV this quarter.
The power of TV to reach mass audiences in a trusted environment is recognised by the many and varied advertisers who invested heavily in the medium this quarter. The top 10 TV advertisers were:***
- Procter & Gamble Ire.
- National Lottery
- Lidl Ireland
- AIB
- Diageo
- Loreal
- Sky
- Reckitt Benckiser
- Supervalu
- Bank of Ireland
In these uncertain times, TV’s proven ability to build brands through mass reach and emotional connection is recognised across industry.
These figures, compiled by Guardian Management Accounting on behalf of TAM Ireland include spot, sponsorship, product placement, AFP and Broadcaster VOD revenue.
*Source: TAM Ireland/Nielsen Media Ireland, National, Total TV, Consolidated, adults 15+, average mins per person.
**Avg weekly reach,*** 30’s OOO’s indiv.