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MARKET OUTLINE – IRISH MOBILE MARKET REACHES ITS PEAK
DECLINING REVENUES ACROSS THE MARKET
VODAFONE’S NUMBER ONE MARKET POSITIONING WAS AT RISK
AS THE MARKET STAGNATED, PRE-PAY WAS IN DECLINE VS THE GROWING BILL PAY SEGMENT
However, despite its overall market leader position, Vodafone were not No. 1 in the more dynamic and profitable Bill Pay market.
WITH A COMPETITOR MERGER AFOOT, VODAFONE HAD A BATTLE ON ITS HANDS – THE FIGHT TO MAINTAN FIRST PLACE
1. ComReg Quarterly Key Data Reports, 2008-2012
2. ComReg Quarterly Key Data Reports, 2011-2014
3. Vodafone Market Sizing research, Empathy, 2017
4. ComReg Quarterly Key Data Report Q4 2012
5. Vodafone’s base was 36% Bill Pay; O2’s base was 38% Bill Pay; Three’s base was 11% Bill Pay.
READ THE FULL CASE STUDY BELOW
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