Find out all you need to know about the latest statistics and trends on TV in Ireland.
See how our community get the most out of TV advertising in Ireland
Find out about our busy schedule of events, training and awards.
Providing precise viewership data and promoting the power of television with a commitment to excellence, vision and adaptability.
MARKET OUTLINE – IRISH MOBILE MARKET REACHES ITS PEAK
DECLINING REVENUES ACROSS THE MARKET
VODAFONE’S NUMBER ONE MARKET POSITIONING WAS AT RISK
AS THE MARKET STAGNATED, PRE-PAY WAS IN DECLINE VS THE GROWING BILL PAY SEGMENT
However, despite its overall market leader position, Vodafone were not No. 1 in the more dynamic and profitable Bill Pay market.
WITH A COMPETITOR MERGER AFOOT, VODAFONE HAD A BATTLE ON ITS HANDS – THE FIGHT TO MAINTAN FIRST PLACE
1. ComReg Quarterly Key Data Reports, 2008-2012
2. ComReg Quarterly Key Data Reports, 2011-2014
3. Vodafone Market Sizing research, Empathy, 2017
4. ComReg Quarterly Key Data Report Q4 2012
5. Vodafone’s base was 36% Bill Pay; O2’s base was 38% Bill Pay; Three’s base was 11% Bill Pay.
READ THE FULL CASE STUDY BELOW
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!