AV Measurement

How the TAM Ireland LifeStyle Survey (a survey conducted by Nielsen of the TV panel members on their behaviour and attitudes) can help in planning by offering additional insights beyond standard demographic profiles.

Date added: 30/04/2020 AV Measurement

Unlike some other media TAM, on behalf of the TV industry, measures both duration of viewing and reach and has a number of metrics associated with these.

Date added: 30/04/2020 AV Measurement