AV Measurement

TAM Ireland Audit Results

TAM Ireland recently engaged TAM Auditors 3M3A Global to conduct a full end-to-end audit of the TV audience measurement service provided by Nielsen. Great a full breakdown of the findings here

The TV Measurement System

TAM Ireland commissions contractors to provide research services, including the production of audience viewing figures, on its behalf. The audience measurement contract is held by Nielsen. Nielsen Television Audience Measurement have been providing the ratings measurement service in Ireland since 1996.  TAM Ireland adheres to the highest research standards and the rigour with which it undertakes its task provides a gold standard for TV viewing measurement.

The TAM Streaming Meter

An update on the TAM Ireland Streaming Meter project

Lifestyle Data on the TAM Panel

How the TAM Ireland LifeStyle Survey (a survey conducted by Nielsen of the TV panel members on their behaviour and attitudes) can help in planning by offering additional insights beyond standard demographic profiles.

TAM metrics explained

Unlike some other media TAM, on behalf of the TV industry, measures both duration of viewing and reach and has a number of metrics associated with these.

The TAM A/V Data Solution in action

A quick video to show you how the A/V Data Solution works and how you can use it to make a total A/V media campaign more efficient.

Explaining VISTA: The TAM Ireland cross-platform measurement project

The aim of the VISTA project is to provide consistent, comparable AV data across all devices and formats through building a cross-platform measurement solution. There are four stages to the project, with the aim to have full integration and usability of all the data by 2021. This document breaks down the project in more detail.

TV captures the attention of your target audience

Sign up to our monthly insights

By submitting this form, you are consenting to receive marketing emails from: TAM Ireland, One Earlsfort Centre, Dublin 2, http://www.tamireland.ie. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact