Find out all you need to know about the latest statistics and trends on TV in Ireland.
See how our community get the most out of TV advertising in Ireland
Find out about our busy schedule of events, training and awards.
Providing precise viewership data and promoting the power of television with a commitment to excellence, vision and adaptability.
In today’s digital age, the concept of attention has become increasingly valuable. Brands understand the impact of this new metric, recognizing that the greater the ad attention, the greater the business results.
As the TV industry is building a more sophisticated understanding of ad attention, The Global TV Group has created a compilation of relevant research on the topic.
The featured studies from Belgium, Australia, Italy and the United States examine the growing importance of the attention economy and the role that television plays in it.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!