International Research on the power of TV in the attention economy

In today’s digital age, the concept of attention has become increasingly valuable. Brands understand the impact of this new metric, recognizing that the greater the ad attention, the greater the business results.
As the TV industry is building a more sophisticated understanding of ad attention, The Global TV Group has created a compilation of relevant research on the topic.
The featured studies from Belgium, Australia, Italy and the United States examine the growing importance of the attention economy and the role that television plays in it.