Ireland’s Adland Survey 2021

You’re in the advertising industry. You’re (still) not normal.

As an industry we pride ourselves on staying on top of the latest trends and keeping up with the newest gadgets and offerings. But what if those technological and culturally forward behaviours are skewing our perceptions about how the general Irish population consume media and technology? How accurate are our assumptions about the populations media usage?

We have found that in Ireland, the advertising industry is quite unique.  Adlanders are generally well-educated, upmarket, Dublin-centric and time-poor. This is evident in our lifestyles, attitudes and behaviour – particularly when it comes to technology and media. In short, those working in Adland are nothing like the general Irish public with whom we try to communicate with, via our brands, on a daily basis.  Take a look at some of the differences below and then download the full powerpoint deck and corresponding notes.