Award Categories

This year the TAMIs have six award categories for you choose from.   To enter a campaign the TV activity must have taken place largely within the calendar year January to December 2020, although it can spill over either side of that period to an extent.
For ‘Best ongoing use of TV’ category, the period is a minimum of two consecutive calendar years, one of which must be 2020.



  • This category looks beyond simply great TV planning and buying to focus on the creation of new ideas and new ways of doing things. This can cover any element from sponsorship, to new TV technology, live ads & events, contextual advertising, content creation, multi-screening and video on demand. All these clever uses of technology are liberating TV and adding new dimensions every year.
  • Entrants must explain how they used one or more of these “non spot” TV elements in a new way to good effect.
  • Maximum word count 2,000

To Enter the TAMI Category for “Best use of Innovation” click here


  • TV keeps delivering value years after campaigns have aired, so consistent TV advertising can produce exponential returns
  • For this award, entrants need to tell us how they have used TV over two or more years for their brand; how the activity has evolved to produce the best results, and what learnings from each year were taken forward.
  • Entries must feature broadcast TV in every calendar year over the period featured (including the most recent calendar year, 2020)
  • Maximum word count 2,500

To Enter the TAMI Category for “Best Ongoing use of TV” click here


  • This entry is for new brands or returning brands which have not used broadcast TV for a period of two years
  • For returning brands to qualify, they must have been absent from broadcast TV between January 2015 and December 2019, returning to TV in the calendar year in 2020 or late 2019.
  • New product innovations under an existing brand (e.g. a new car model under the same marque/brand) do not qualify. But existing brands entering new markets (e.g. a retailer entering the finance market) are welcome.
  • Maximum word count 2,000

To Enter the TAMI Category for “Best Newcomer” click here


  • TV programmes are the reason TV advertising works so well. Aligning a brand to existing programmes – or even to seasons, dayparts and channels – is an excellent way to deliver many brand objectives.
  • Tell us why you have chosen this particular TV property to sponsor and how you have amplified the relationship through TV and other marketing (ie  product placement, licensing, promotions, prizes etc)
  • Maximum word count 2,000

To Enter the TAMI Category for “Best use of TV Sponsorship.” click here


  • Direct TV is all about creating a response. A strong call to action proving a way for consumers to respond, that is inherent in the idea and not just a add on at the end, is key.
  • Creativity, amazing execution and most importantly real results and impact are key to this submission
  • Maximum word count 2,000

To Enter the TAMI Category for “Best Short-Term Activation.” click here

BEST USE OF TV IN A CRISIS (Special Award for 2020)

  • This has been a challenging year for brands and advertisers. It has demanded rapid solutions, quick decisions, agile campaign ideas and  flexibility from agencies, advertisers and broadcasters alike. Whether it was an inventive change in strategy, an innovative collaboration, or an instance of using TV for social good during this extraordinary time, this special award recognises those who adapted with excellence in unparalleled times.
  • Maximum word count 2,000

To Enter the TAMI Category for “Best Use of TV in a Crisis” click here

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