Nielsen Television Audience Measurement have been providing the ratings measurement service in Ireland since 1996. Their current measurement contract runs from 1st September 2017 until 31st August 2019.
Nielsen measure over 40% of the world’s TV viewing behaviour in multiple countries across 5 continents. The document below gives information on how TV audiences are measured in Ireland.
This document gives a full explanation of the TAM Ireland Nielsen service in a simplified easy to use format.
We have also put together videos on how the TV measurement system in Ireland works.
The Establishment Survey
The Establishment Survey is a foundation stone of the television measurement service, providing both the detail of television-related equipment in homes from which Universes can be accurately calculated, and a pool of homes we can recruit for the TV viewing panel.
The TV Measurement Process
(7) The UniTAM Remote.
Barry Leahy, Operations Director, Nielsen, explains the UniTAM Remote.
(12) Weighting and audience measurement
Andrew Haugh, Nielsen, explains weighting and television audience measurement.
(8) The UniTAM Meter
Barry Leahy, Nielsen, gives a run through the UniTAM Meter
(10) The Reference Site
Barry Leahy, Nielsen, explains the reference site.
(9) How the meter works
Barry, Nielsen, explains how the the meter know what is being watched
(6) The Panel
Barry, Leahy, Nielsen Ireland, explaind the panel.